RECOMMENDED READING

Every Tool's a Hammer

by Adam Savage

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Adam Savage—star of Discovery Channel’s Mythbusters and one of the most beloved figures in science and tech—shares his golden rules of creativity, from finding inspiration to following through and successfully making your idea a reality.

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Hardcore Inventing

Robert Yanover, Ellie Crowe

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Based on the author's experience in the world of inventing and promotion, Hardcore Inventing offers the kind of advice you can only learn from experience: how to develop an idea into an invention, how to build a prototype for show, how to safeguard intellectual property, how to market both strategically and in "guerilla" mode, how to find investors, and much more. And all of that is based on his IP 3 "Tactical Method" which breaks everything down to Invent, Protect, Promote, and Profit.

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How Innovation Works

by Matt Ridley

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Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. 

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Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan.

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Inventor's Workshop

by Bob Schmidt

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Inventor’s Workshop is a practical guide showing inventors how to develop, prototype, protect and market their inventions to make passive income from license royalties. The tools and steps in this book will help inventors to successfully develop and market their inventions without breaking the bank.

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The Art of Creative Thinking

by Rod Junkins

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The secrets of creative thinking by a lecturer at the world-famous St. Martin's College of Art who has spent a lifetime researching innovative thinkers.

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The Art of Creative Thinking reveals how we can transform ourselves, our businesses, and our society through a deeper understanding of human creativity. Rod Judkins, of the world-famous St. Martin's College of Art, has studied successful creative thinkers from every walk of life throughout history. Drawing on an extraordinary range of reference points - from the Dada manifesto to Nobel Prize-winning economists, from Andy Warhol's studio to Einstein's desk - he distills a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.

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The Art of Innovation 

by Tom Kelley

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The general manager of IDEO, the design firm that created the Apple Mouse and the Palm V, reveals strategies for fostering imagination, expressing ideas, and developing hit products by bringing out the creativity in every employee.

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The Design of Everyday Things: Revised and Expanded Edition

by Don Norman

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Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.

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The Ten Faces of Innovation

by Tom Kelley

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A brilliant guide to fostering creativity and business innovation, The Ten Faces of Innovation shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems.

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